The Web, she is awakening.

The internet as we know it now is evolving into a knowledge-based web that connects everything through semantic intelligence.

Or as Helen Fisher and I would call it: Interconnectedness.

As we have journeyed in the last decade from Web 1.0, the connection of base information into Web 2.0, the Social web that connects people and information, we are currently right in the middle of witnessing major technological and social evolution through the emergence of Web 3.0, where internet communities, people, computers and enterprise will be able to speak the same languages beyond programming silos and communicate through information, media and intelligent thought, and create NEW ideas from this information instantly.

Essentially, the Web is becoming intelligence capable of learning as humans do.

The emerging birth of Web 3.0 is going to shift our current socially driven content, where the online social community grants relevance through social book marking, viral media and content authorship, into a new realm where new content is created through the interactions of the social and mechanical process itself.

This means that what you search for, you are increasingly finding, and what we search for as a Global mind, creates new knowledge not from the content we searched for, but through the SEARCHING itself.

This is already happening through some of the beta techonology that is being released right now, but within the next 12 months, prepare yourselves, and your online business by creating viral and engaging content NOW that is knowledge-based rather than purely information-based.

Yes. This will require some thought. Are you sharing information, or knowledge right now in your content?

Consumers are becoming conscious that information is no longer what drives their searching on the internet, knowledge is. Their desire is to both know and act from this knowing.

It is a deeper understanding of the basic information, the inner Gnosis or knowing of what the information is FOR and how to intuitively implement it within their business, community and life.

What is the internet-based difference between content information and content knowledge?

Knowledge incorporates the knowing or that has formed through connecting so many intelligent web communities and databases in Web 2.0.

Consumers are no longer seeking a one-dimensional information based model, but the knowledge that comes from learning on every level through online content and media.

The written word, video, audio, photo and social inputs create an entirely new form of learning and knowledge absorption.

The main challenge in Web 2.0 has been that computers, people and webs are unable to share information through the silo programming. In other words, a computer cannot read the spoken words in a video, translate them into a word document and distribute them through social networks instantly. The technology to do that is already in place, however, and as we see the desire for more knowledge-based content sharing in the next year, we will witness the emergence of Web 3.0 before us.

Content writers, providers and media will need to be aware of the shifts that are happening with the Web 3.0 trend, and prepare their companies for a web where information becomes new information and knowledge instantly. They will need to develop and acquire the new emerging technologies that reason about meaning, relevancy, theory and know-how apart from documents, data and code in ways that both people and machines can access and work with, understand and acquire new knowledge from.

If they are unable to meet the movment into the knowledge-centric pattern of sharing content and business development, they will be unable to meet consumer requests that are looking for new value creation and novelty in learning.

~Erika

PS- Russell keyed me into this video and I feel it is very relevant to what is happening with Web 3.0 - Really beautiful.