I'm just shooting a quick post here to share how Quicken the budget software which has just launched their handy online platform, gets a nod for Social Media skills and politeness. Taking a cue almost straight from Charles Heflin's Social Marketing Blueprint Formula,
Quicken hosts a Facebook profile for their new app along with a contest on Facebook for anyone who joins the fan club. I'm a sucker for contests, so I joined and posted a wall comment. 24 hours later, a Quicken rep contacts me to thank me for the wall comment. Not a generic email, but a genuine person (the guy version of me, actually) who runs the Facebook page for the company. Why is this worth blogging about? Because it's a perfect example of how even large corporations are using web 2.0 skills for very effective marketing and relations. Here is the link to Quicken's Facebook page, where you can see my wall comment. Facebook Profile for Quicken Online